Case Studies

Can you work in English?

Interviewing an overseas speaker through an interpreter, then cutting the interpreter and adding subtitles so viewers can focus on the content

This is the story of an association we provide sales agency services to. The organisation is not named. The client has agreed to publication.

WhoThe person in charge at an association that runs a conference (a large gathering)
What they asked forShooting style "Interview your people", form "Try first" (a one-off)
What stayed with themA long video, short videos, and the footage
What we didPlanning, filming, editing (Japanese subtitles on the English answers)

An interview through an interpreter was hard to show as it was

The association set up an interview with an overseas speaker invited to its conference.
The interviewer spoke Japanese and the speaker answered in English.
With an interpreter in between, the exchange went back and forth.

Shown as recorded, viewers would wait through every interpretation.
The association wanted a video people could focus on, to show after the conference.

AI-generated image. An interviewer, an interpreter and an overseas speaker around a table, seen from behind
The interview. With an interpreter in between, the exchange goes back and forth.

They decided to cut the interpreter and let subtitles carry the meaning

In the 30-minute consultation, the person in charge first decided where the video would be used.
After the conference, for people who attended and for people who did not know the event.
The English answers would get Japanese subtitles, and the interpreter's parts would be cut in editing.

Filming took half a day between sessions.
The interviewer asked in Japanese, the speaker answered in English, and the interpreter sat between them.
The speaker was told in advance what would be shown and how the subtitles would be handled.

The price was confirmed with an estimate before filming.
In editing, the interpreter's parts were removed so that questions and answers followed each other.
The English answers were given Japanese subtitles that read naturally.

AI-generated image. Rows of video clips and a subtitle track on an editing screen
In editing, the interpreter's parts were cut and Japanese subtitles were added to the English answers.

What stayed with them: a long video, short videos, and the footage

  • Long video: the interview, with questions and answers joined up and subtitled
  • Short videos: the key points, cut from the interview
  • Footage: the video and audio recorded, including the interpreter's parts

The association put the long video on the conference report page.
The short videos went into the invitation to the next conference.
Viewers could follow the content without waiting through the interpretation.

How the footage and the rights are handled is described in What you receive, and what stays with you.

Whether to continue was decided after using the video.

If this sounds like you, shall we talk for 30 minutes?

Even with an English speaker, editing and subtitles can make a video viewers focus on.
Details are on the video production page.